From ideation to execution: Unleashing the power of generative AI in modern digital marketing and customer engagement- A systematic literature review and case study

  • Sayeed Salih
  • , Omayma Husain
  • , Refan Mohamed Almohamedh
  • , Hayfaa tajelsier
  • , Aisha Hassan Abdalla Hashim
  • , Hashim Elshafie
  • , Abdelwahed Motwakel

Research output: Contribution to journal › Review article › peer-review

Fingerprint

Dive into the research topics of 'From ideation to execution: Unleashing the power of generative AI in modern digital marketing and customer engagement- A systematic literature review and case study'. Together they form a unique fingerprint.

Economics, Econometrics and Finance

Social Sciences