From ideation to execution: Unleashing the power of generative AI in modern digital marketing and customer engagement- A systematic literature review and case study
- Sayeed Salih
- , Omayma Husain
- , Refan Mohamed Almohamedh
- , Hayfaa tajelsier
- , Aisha Hassan Abdalla Hashim
- , Hashim Elshafie
- , Abdelwahed Motwakel
- International Islamic University Malaysia
- University of Khartoum
- Hamdan Bin Mohammed Smart University
- Prince Sattam Bin Abdulaziz University
- Prince Sattam Ibn Abdelaziz University
- King Khalid University
Research output: Contribution to journal › Review article › peer-review