The Perceived Value of Social Media Marketing: An Empirical Study of The Online Word of Mouth in The Saudi Arabian Context

Social Sciences

1. Business Practice 11%
2. Consumer Behavior 20%
3. Customer 29%
4. Customer Loyalty 11%
5. Decision-Making Process 8%
6. Developing Country 8%
7. Electronic Word of Mouth 5%
8. Facebook 8%
9. Interactive Marketing 5%
10. Knowledge Gap 8%
11. Least Squares Method 11%
12. Literature Review 11%
13. London 5%
14. Marketing of Service 5%
15. Online Community 5%
16. Questionnaire Design 5%
17. Relationship Marketing 8%
18. Saudi Arabia 41%
19. Social Media 32%
20. Social Media Marketing 100%
21. Social Medium Platform 5%
22. Utility Theory 8%
23. Web 2.0 5%