The Perceived Value of Social Media Marketing: An Empirical Study of The Online Word of Mouth in The Saudi Arabian Context

Social Sciences

1. Social Media Marketing 100%
2. Saudi Arabia 41%
3. Social Media 32%
4. Customer 29%
5. Consumer Behavior 20%
6. Business Practice 11%
7. Literature Review 11%
8. Customer Loyalty 11%
9. Least Squares Method 11%
10. Utility Theory 8%
11. Decision-Making Process 8%
12. Knowledge Gap 8%
13. Facebook 8%
14. Relationship Marketing 8%
15. Developing Country 8%
16. Questionnaire Design 5%
17. Online Community 5%
18. Social Medium Platform 5%
19. Marketing of Service 5%
20. London 5%
21. Interactive Marketing 5%
22. Web 2.0 5%
23. Electronic Word of Mouth 5%