The Perceived Value of Social Media Marketing: An Empirical Study of The Online Word of Mouth in The Saudi Arabian Context

Social Sciences

1. Social Media Marketing 100%
2. Saudi Arabia 41%
3. Social Media 32%
4. Consumer Behavior 20%
5. Literature Review 11%
6. Customer Loyalty 11%
7. Least Squares Method 11%
8. Decision-Making Process 8%
9. Knowledge Gap 8%
10. Facebook 8%
11. Relationship Marketing 8%
12. Developing Country 8%
13. Marketing of Service 5%
14. London 5%
15. Interactive Marketing 5%
16. Web 2.0 5%
17. Electronic Word of Mouth 5%