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Unveiling the linkages between greenwashing, brand hate, and negative consumer behavior: the moderating effect of environmental concern

  • Nabil Ahmed Mareai Senan
  • , Shaker M. Al-Kahtani
  • , Ibtisam Dhuwayhi Alanazi
  • , Amani AbdAlatti
  • , Mohammed A. Alshadadi
  • , Adeeb Alhebri
  • , Reda Abdelfattah Mohammad
  • Albaydha University
  • Modern Specialized University
  • Prince Sattam Bin Abdulaziz University
  • King Khalid University
  • Taiz University
  • Dr. Babasaheb Ambedkar Marathwada University

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

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