Abstract
Eco-tourism is a world-demanding concept for the environmental and cultural protection for tourism places and tourism contributes to an economy in terms of its growth and cultural identity. The advertising is very important in the promotion of any tourism place. This study is sought to determine the effect of the advertisement in the promotion of natural reserves in Annah Valley Yemen through investigation of the elements of advertisement like influence, attraction and persuasion. For this purpose, primary data has been collected from 500 sample respondents who are concerned with tourism activities of this valley. We have found that the studied elements of advertisement are positively contributing to the promotion of Annah Valley. Further, most contributing items of each element are also highlighted by this research and policies have been recommended to make the Annah Valley more attractive for the visitors.
| Original language | English |
|---|---|
| Pages (from-to) | 21-33 |
| Number of pages | 13 |
| Journal | International Journal of Applied Business and Economic Research |
| Volume | 15 |
| Issue number | 17 |
| State | Published - 2017 |
Keywords
- Advertisement
- Al Udayn
- Annah valley
- Environment
- Marketing
- Natural reserves
- Tourism
