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The importance of CSR initiatives in building customer support and loyalty: Evidence from Saudi Arabia

  • Ahmed Suhail Ajina
  • , Arnold Japutra
  • , Bang Nguyen
  • , Sharifah Faridah Syed Alwi
  • , Ali H. Al-Hajla
  • University of Western Australia
  • East China University of Science and Technology
  • Shanghai University
  • Brunel University London
  • Taibah University

Research output: Contribution to journal › Article › peer-review

45 Scopus citations

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