Abstract
This research aims to investigate potential demarketing alternatives towards rationalizing electricity consumption in Aden, Yemen. A descriptive-analytical method was employed to attain the study objectives and evaluate the research hypothesis with questionnaires distributed to 400 study samples. Resultantly, a relationship was identified between demarketing strategy implementation and electricity consumption rationalization in Aden, Yemen. Additionally, this research proposed a programmed and phased utilization of demarketing strategies and enhancing awareness and educational programs towards electricity consumption rationalization with various social media platforms in the Aden Governorate.
| Original language | English |
|---|---|
| Pages (from-to) | 790-799 |
| Number of pages | 10 |
| Journal | Central Asia and the Caucasus |
| Volume | 22 |
| Issue number | 5 |
| DOIs | |
| State | Published - 2021 |
Keywords
- Alternative Power Sources
- Consumption
- Demarketing Strategies
- Electric Power
- Power Demand
Fingerprint
Dive into the research topics of 'POTENTIAL DEMARKETING STRATEGY APPLICATION IN ELECTRIC POWER CONSUMPTION RATIONALZATION: A FIELD STUDY IN ADEN, YEMEN'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver