New Environmental Paradigm, Environmental Attitude, and Proenvironmental Behaviour as Antecedents of Environmental Sustainability

Environmental sustainability (ES) requires conducting business activities by causing the least harm to the environment. Care and caution must be exercised to see that natural resources are not depleted and that environmental assets are preserved for posterity. ES is a precondition for sustained economic growth, requiring integrated multi-disciplinary knowledge and decision-making. Using structural equation modelling (SEM), the study examined a few antecedents of ES. The antecedent variables examined include environmental attitude, new environmental paradigm, and pro- environmental behaviour. The data for the study was collected online from 453 gainfully employed samples from Saudi Arabia using three structured questionnaires. All the questionnaires had robust reliability and validity. SEM analysis revealed a significant positive relationship between the identified variables ad ES. The study has various theoretical and practical implications, which are discussed. It is expected that the present study will motivate social scientists to involve in further examinations of similar nature.