Investigating the Adoption of Mobile Government from Citizen’s Perspectives in Saudi Arabia

With the rapidly evolving mobile technology, governments are delivering services to the citizen through a mobile platform. These services include administrative services, health services, and awareness campaigns. To effectively provide mobile services to citizens, it is necessary to understand user perceptions of these services thoroughly. Therefore, the acceptance rate is influenced by a variety of factors. These elements are categorized as social, technological, cultural, personal, or facilitating. This paper aims to present a study on the acceptance of the Mobile-Government (M-Government) system in Saudi Arabia. One of the primary goals of this research is to promote M-Government adoption in developing countries such as Saudi Arabia. As a result, a study is being carried out to determine ‘How citizens’ cultures and attitudes affect the acceptability of M-Government?’ By identifying and analyzing cultural influences on M-Government, it is possible to understand people’s needs better. The primary aim of this research is to identify the limitations and research gaps in previous studies and broaden the scope of technology acceptance models to determine the acceptance rate of M-Government services. The Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT) were used to investigate the impact of various factors on M-Government system acceptance. Previous studies’ limitations, which are addressed in this paper, include more appropriate constructs added to the models for hypothesis building. These hypotheses are based on Saudi Arabia’s demographic profiles, sociological and technological foundations. The findings will help policymakers, and government officials better understand the factors that influence service’s user acceptance.