IMPLEMENTATION OF SUSTAINABLE DEVELOPMENT PRACTICES (AFFORDABLE) IN THE HOUSING INDUSTRY

“The implementation of sustainable development practices (affordable) is indeed a must in the housing industry in Malaysia in general. Sustainable development practices promotes positive activities that will ensure fairness, effectiveness, divergence, less disparity, less discrimination, inexpensive, reasonable priced, pleasant design, serenity, mutual comfort and many other characteristics to the future house buyers. The developer and house buyers must converge at a point where no one is short changed due to limitation in the implementation mechanism of sustainable development practices in the housing industry. So, the housing industry needs to rectify and address the pressing issues related sustainable development. The objectives of the study are to investigate the relationships between inequalities, affordable and comfortable and implementation of sustainable development practices in the housing industry. This study adopted quantitative methods. The quantitative survey method, as the dominant approach, was used to collect data using convenience sampling from 384 respondents living in the District of Kubang Pasu, Kedah, Malaysia. Pearson correlations were used in analysing the data to answer all the objectives. In general, the findings showed that the score for inequalities, affordable and comfortable in the sustainable development practices and implementation in the housing industry area good with an average value between 4.02 and 4.26. The results of Pearson correlation analysis show implementation of sustainable development practices that is also significant at level p≤0.01 and r = 0.143”.