Skip to main navigation Skip to search Skip to main content

“Examining the influence of social media marketing on purchase intention: The mediating role of brand image”

Research output: Contribution to journalArticlepeer-review

7 Scopus citations

Fingerprint

Dive into the research topics of '“Examining the influence of social media marketing on purchase intention: The mediating role of brand image”'. Together they form a unique fingerprint.
Sort by

Social Sciences

Economics, Econometrics and Finance