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Dive into the research topics of 'E-WOM ACROSS DIGITAL CHANNELS: A COMPARISON OF E-COMMERCE AND SOCIAL MEDIA IMPACT ON CONSUMER PURCHASE INTENTIONS'. Together they form a unique fingerprint.- Sort by
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E-WOM ACROSS DIGITAL CHANNELS: A COMPARISON OF E-COMMERCE AND SOCIAL MEDIA IMPACT ON CONSUMER PURCHASE INTENTIONS
- Mohammad Rishad Faridi
- , Azam Malik
- , Noor Alam Khan
- , Asif Iqbal
- , Sania Khan
Research output: Contribution to journal › Article › peer-review