E-WOM ACROSS DIGITAL CHANNELS: A COMPARISON OF E-COMMERCE AND SOCIAL MEDIA IMPACT ON CONSUMER PURCHASE INTENTIONS
- Mohammad Rishad Faridi
- , Azam Malik
- , Noor Alam Khan
- , Asif Iqbal
- , Sania Khan
- Integral University
- Institute of Engineering and Technology
Research output: Contribution to journal › Article › peer-review