Customer acceptance of mobile marketing in Jordan: An extended UTAUT2 model with trust and risk factors
- Bilal Eneizan
- , Ali Ghabash Mohammed
- , Alhamzah Alnoor
- , Anas Salman Alabboodi
- , Odai Enaizan
- Jadara University
- Southern Technical University, Iraq
- International Business School
- Middle East University, Jordan
Research output: Contribution to journal › Article › peer-review
107
Scopus
citations