Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth
- Zhai Lili
- , Abdullah Al Mamun
- , Naeem Hayat
- , Anas A. Salamah
- , Qing Yang
- , Mohd Helmi Ali
- UCSI University
- Universiti Kebangsaan Malaysia
- Universiti Malaysia Kelantan
Research output: Contribution to journal › Article › peer-review
48
Scopus
citations