Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth

  • Zhai Lili
  • , Abdullah Al Mamun
  • , Naeem Hayat
  • , Anas A. Salamah
  • , Qing Yang
  • , Mohd Helmi Ali

Research output: Contribution to journal › Article › peer-review

42 Scopus citations

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Social Sciences

Economics, Econometrics and Finance

Psychology