Big social data and GIS: Visualize predictive crime

Social media is a desirable Big Data source used to examine the relationship between crime and social behavior. Observation of this connection is enriched within a geographic information system (GIS) rooted in environmental criminology theory, and produces several different results to substantiate such a claim. This paper presents the construction and implementation of a GIS artifact producing visualization and statistical outcomes to develop evidence that supports predictive crime analysis. An information system research prototype guides inquiry and uses crime as the dependent variable and a social media tweet corpus, operationalized via natural language processing, as the independent variable. This inescapable realization of social media as a predictive crime variable is prudent; researchers and practitioners will better appreciate its capability. Inclusive visual and statistical results are novel, represent state-of-the-art predictive analysis, increase the baseline R² value by 7.26%, and support future predictive crime-based research when frontrun with real-time social media.