The Perceived Value of Social Media Marketing: An Empirical Study of The Online Word of Mouth in The Saudi Arabian Context

Project: Research

Project Details

Project Description

The Perceived Value of Social Media Marketing: An Empirical Study of The Online Word of Mouth in The Saudi Arabian Context
Research funding programNew faculty Grant program
Research Number2016/01/5721
StatusCompleted
Effective start/end date11/02/1611/02/17

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