The mediating role of competitive advantage in the relationship between total quality management, entrepreneurial orientation, organizational innovation, and organizational performance

The study aimed to know the positive impact of TQM, EO, and OI on OP, in addition to the indirect impact of TQM, EO, and OI on OP when using CA as an intermediary variable. The study sample consisted of all (307) employees in senior and middle departments working in total quality. Random sampling was the sampling technique strategy used in this study. For the measurements in this investigation, a closed questionnaire from previous research was used. The primary data analysis technique in this study was to evaluate the measurement model and structural model using SmartPLS (4.01). The discriminant and convergent validity of the measurement model was assessed. The results of the study show that in addition to having a direct and positive effect on OP, TQM, EO and OI also have an indirect and positive effect on OP when CA is used as a mediating variable. According to the study, OI, TQM, and EO should receive equal attention from major local industrial enterprises operating in the Kingdom of Saudi Arabia. As one of the most important management strategies for advancing management thought, large local Saudi industrial companies should also implement and ensure the success of a management program. Comprehensive quality and pioneering orientation. These strategies have been proven to be successful in helping organizations solve problems related to productivity or service quality.