The impact of market targeting strategies on tourism services

Nabil Mohemmed AL-Hazmi

doi:10.5267/j.msl.2020.4.030

The impact of market targeting strategies on tourism services

Nabil Mohemmed AL-Hazmi

Marketing

Research output: Contribution to journal › Article › peer-review

2 Scopus citations

Abstract

This research aims to demonstrate the impact of market targeting strategies on tourism service in the Kingdom of Saudi Arabia. The descriptive analytical methodology is used. The study also uses regression analysis to examine the relationship between independent variables and dependent variable. The study reached a set of results, the most important of which is the limited services provided to customers in spite of the diversity of the needs and desires of customers from tourists and travelers with customers' needs and desires.

Original language	English
Pages (from-to)	2799-2804
Number of pages	6
Journal	Management Science Letters
Volume	10
Issue number	12
DOIs	https://doi.org/10.5267/j.msl.2020.4.030
State	Published - 2020

Keywords

Market
Marketing
Quality
Services
Strategies
Tourism

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10.5267/j.msl.2020.4.030

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abstract = "This research aims to demonstrate the impact of market targeting strategies on tourism service in the Kingdom of Saudi Arabia. The descriptive analytical methodology is used. The study also uses regression analysis to examine the relationship between independent variables and dependent variable. The study reached a set of results, the most important of which is the limited services provided to customers in spite of the diversity of the needs and desires of customers from tourists and travelers with customers' needs and desires.",

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PY - 2020

Y1 - 2020

N2 - This research aims to demonstrate the impact of market targeting strategies on tourism service in the Kingdom of Saudi Arabia. The descriptive analytical methodology is used. The study also uses regression analysis to examine the relationship between independent variables and dependent variable. The study reached a set of results, the most important of which is the limited services provided to customers in spite of the diversity of the needs and desires of customers from tourists and travelers with customers' needs and desires.

AB - This research aims to demonstrate the impact of market targeting strategies on tourism service in the Kingdom of Saudi Arabia. The descriptive analytical methodology is used. The study also uses regression analysis to examine the relationship between independent variables and dependent variable. The study reached a set of results, the most important of which is the limited services provided to customers in spite of the diversity of the needs and desires of customers from tourists and travelers with customers' needs and desires.

KW - Market

KW - Marketing

KW - Quality

KW - Services

KW - Strategies

KW - Tourism

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ER -

The impact of market targeting strategies on tourism services

Abstract

Keywords

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