The impact of information technology on the design of distribution channels

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Abstract

The study aims to identify the impact of information technology on the distribution of services of tourist institutions in the city of Al-Kharj in the Kingdom of Saudi Arabia. The survey was concentrated on a number of institutions represented in hotels, restaurants and travel and tourism agencies. The results indicate that the information technology had no meaningful effect on the distribution of tourism services in Al-Kharj. A set of recommendations was also presented to tourism organizations represented in the image of using social media to distribute tourism services as well as using and activating the websites of tourist institutions themselves when making reservations for their services and the necessity of activating and using electronic payment methods.

Original languageEnglish
Pages (from-to)505-512
Number of pages8
JournalUncertain Supply Chain Management
Volume8
Issue number3
DOIs
StatePublished - 2020

Keywords

  • Distribution channels
  • Information technology
  • Tourism organizations
  • Tourism services

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