Service quality and customers' satisfaction level in telecommunication sector: A comparative study of kingdom of Saudi Arabia & India

In service industries, customers' satisfaction plays a vital role in attracting and retaining customers. Satisfaction of customers primarily depends on the quality of service. So, studying customers in different type of markets can help in identifying crucial elements which lead to customer satisfaction service quality. This research paper tries to make a comparative study of customers' satisfaction between the telecommunication sector of Saudi Arabia and India to extract the positive customers' satisfaction factors from the both countries. The study concludes that factors like low population density, high income, high subscription which are characteristic of Saudi Arabia in no way lead to better service quality, while high population which can be considered as a proxy of market size can be associated with better service quality.