Relationship between innovation climate, market orientation and corporate entrepreneurship

  • Nazar Omer Abdallah Ahmed

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

A great deal of the literature on corporate entrepreneurship (CE) assumes that it is important and desirable to foster corporate entrepreneurial thinking and behavior in organizations. While much has been written about the need for established firms to become entrepreneurial, not much progress has been made to determine exactly how entrepreneurship can be accomplished and sustained in these organizations. The purpose of this study is to investigate the relationship between market orientation (MO), innovation climate (IC) and CE. Self-administrated questionnaires were used for data collection from the population representatives by means of convenience sampling. 165 questionnaires were received back out of 200. Regression analysis were used to analyze the relationship between the variable of study. Results showed a positive relationship between MO, IC and intrapreneurship.

Original languageEnglish
Pages (from-to)476-480
Number of pages5
JournalInternational Review of Management and Marketing
Volume6
Issue number3
StatePublished - 2016
Externally publishedYes

Keywords

  • Corporate entrepreneurship
  • Entrepreneurship
  • Innovation climate
  • Market orientation

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