Predicting Smartphone Brand Loyalty Using Four-Stage Loyalty Model

  • Linda Seduram
  • , Abdullah Al Mamun
  • , Anas A. Salameh
  • , Selvan Perumal
  • , Hasnizam Shaari

Research output: Contribution to journalArticlepeer-review

9 Scopus citations

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Computer Science

Psychology

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Economics, Econometrics and Finance