@inbook{0de21366f1914435b8ee3311bafc33f7,
title = "PLS-SEM Analysis of the Impact of Website Quality on Repeat Visit Intentions of Online Buyers Through TAM and Online Trust",
abstract = "This research paper is confirmatory and predictive in nature. Focus of the paper is on the analysis of adoption and effectiveness of online website quality (OWQ) of the online selling organizations, in seeding intentions to revisit (ORVI) among online consumers. Online trust (OTRT) and TAM variables i.e., online perceived ease of use (OPEOU) and online perceived usefulness (OPU) were investigated in mediating role to predict visitor{\textquoteright}s intentions to revisit online. The Likert Scale was used to measure all 31 indicators for five latent variables from a sample of 429 respondents with a due check for common method biasness to ensure constructs{\textquoteright} collinearity measures stay within limits. Reliability (above 0.70) and validity parameters (below 0.85) of all item-constructs were established statistically, after extracting 21 indicators all inclusive. Integration of the OTRT element with the OPEOU and the OPU of the shopping websites is demonstrated in structural relationship modeling, using Smart-PLS-4. A significant (p < 0.05) total variance in ORVI was 0.378 and well above recommended estimates in social science research. For hypothesis testing, every time bootstrapping (5000 subsamples) was performed to realize significance (p < 0.05) and eight out of the nine were significantly supported. The total mediation effect between OWQ and ORVI was significant. The highest path coefficient of 0.488 hailed between OWQ and OPEOU. PLSpredict results (0.14) indicate medium predictive power of the overall structural relationship model. This research would be beneficial for those online retailers who are interested to identify inadequacies of their website quality and seek to robust the repeat visit intentions of their potential users.",
keywords = "Online buying behavior, Online repeat visit intention, Online trust, Online website quality, TAM",
author = "Sandeep Solanki and Paliwal, \{Laxman Ram\} and Sharma, \{Raj Bahadur\}",
note = "Publisher Copyright: {\textcopyright} The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.",
year = "2024",
doi = "10.1007/978-3-031-62106-2\_75",
language = "English",
series = "Studies in Systems, Decision and Control",
publisher = "Springer Science and Business Media Deutschland GmbH",
pages = "993--1011",
booktitle = "Studies in Systems, Decision and Control",
address = "Germany",
}