Online Retailers In Jordan Factors Influencing Jordanian Customers' To Purchase Online

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Abstract

This paper presents the primer discoveries of a study researching the dispersion and the appropriation of online retailing in Jordan. It reports new examination that distinguishes and explores the key issues that decidedly and adversely impact the decision of Jordanian customers to purchase from online retailers in Jordan. Although Jordan has one of the largest and fastest growth of ICT marketplaces in the Arab region, e-commerce business exercises are not advancing at a similar speed. While the general examination venture includes exploratory examination utilizing blended techniques, the focal point of this paper is on a quantitative investigation of reactions got from a review of Jordanian customers, with the plan of the poll instrument being founded on the discoveries of a subjective examination revealed in a past paper.

Original languageEnglish
Pages (from-to)1-7
Number of pages7
JournalJournal of Management Information and Decision Sciences
Volume24
Issue numberSpecialIssue1
StatePublished - 2021

Keywords

  • E-commerce
  • Jordan
  • Online customers
  • Online retail

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