Abstract
Digital development transformation and rapid dissemination of technological innovations, has let various e-retailers site make an advanced investment to get the benefit of the latest business opportunity for building innovations. Thus, this study identifies the main effect of perceived e-retailers websites innovativeness on supply chain performance, functional competences, perceived self-congruence, customer hope, perceived service advantages, word of mouth behavior, and hedonic value. Data used in this study were collected from banking customers who own a visa card that allows them excute an online payment and the sample was tested on the analysis model using (SEM-PLS) tool. The results of the study support that e-retailers' website innovativeness was positively associated with the constructs of each innovation factor. The given analyses supervise practitioners for better management of e-retailers website innovation implementation along with the supply chain performance.
| Original language | English |
|---|---|
| Pages (from-to) | 761-772 |
| Number of pages | 12 |
| Journal | Uncertain Supply Chain Management |
| Volume | 8 |
| Issue number | 4 |
| DOIs | |
| State | Published - 2020 |
Keywords
- E-retailing
- Perceived e-retailing websites innovativeness
- Supply chain performance
- Websites innovativeness
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