Investigating the Intention to Use Social Media as Online Business Platform Among Female University Students in Malaysia

Xiao Ting Cheah; Li Yoon Chen; Mcxin Tee; Abdullah Al Mamun; Anas A. Salamah

doi:10.1007/978-3-031-08087-6_67

Investigating the Intention to Use Social Media as Online Business Platform Among Female University Students in Malaysia

Xiao Ting Cheah, Li Yoon Chen, Mcxin Tee, Abdullah Al Mamun, Anas A. Salamah

Management Information Systems

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

4 Scopus citations

Abstract

This research examined effect of entrepreneurship education, technological adaptability, and self-perceived creativity on attitude towards entrepreneurship; and the effect of attitude towards entrepreneurship and subjective norms on intention to use social media as online business platform among the female university students in Malaysia. This study implemented quantitative approach and collected data from a total of 108 respondents through online survey. Findings of this study revealed that entrepreneurship education and self-perceived creativity have a significant positive influence on female university students’ attitude towards entrepreneurship and intention to use social media as online business platform. Besides, subjective norms are proved to have significant positive impact on female students’ entrepreneurial intention. Attitude towards entrepreneurship significantly mediates entrepreneurship education and self-perceived creativity on female students’ entrepreneurial intention. However, technical adaptability is proved not related to attitude towards entrepreneurship and female students’ entrepreneurial intention. With the aim of increasing female entrepreneurial intention, university can introduce entrepreneurship relevant training, seminar, and course in the campus and emphasize on creative and practical approach such as interaction and experimentation in the real world with real customers’ feedback to train students’ creative mindset.

Original language	English
Title of host publication	Financial Technology (FinTech), Entrepreneurship, and Business Development - Proceedings of The International Conference on Business and Technology ICBT 2021
Editors	Bahaaeddin Alareeni, Allam Hamdan
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	969-981
Number of pages	13
ISBN (Print)	9783031080869
DOIs	https://doi.org/10.1007/978-3-031-08087-6_67
State	Published - 2022
Event	International Conference on Business and Technology, ICBT 2021 - Istanbul, Turkey Duration: 6 Nov 2021 → 7 Nov 2021

Publication series

Name	Lecture Notes in Networks and Systems
Volume	486
ISSN (Print)	2367-3370
ISSN (Electronic)	2367-3389

Conference

Conference	International Conference on Business and Technology, ICBT 2021
Country/Territory	Turkey
City	Istanbul
Period	6/11/21 → 7/11/21

Keywords

Attitude toward entrepreneurship
Entrepreneurship
Female students’ entrepreneurial intention
Online business
Social media platform

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-3-031-08087-6_67

Cite this

Cheah, X. T., Chen, L. Y., Tee, M., Al Mamun, A., & Salamah, A. A. (2022). Investigating the Intention to Use Social Media as Online Business Platform Among Female University Students in Malaysia. In B. Alareeni, & A. Hamdan (Eds.), Financial Technology (FinTech), Entrepreneurship, and Business Development - Proceedings of The International Conference on Business and Technology ICBT 2021 (pp. 969-981). (Lecture Notes in Networks and Systems; Vol. 486). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-08087-6_67

Cheah, Xiao Ting ; Chen, Li Yoon ; Tee, Mcxin et al. / Investigating the Intention to Use Social Media as Online Business Platform Among Female University Students in Malaysia. Financial Technology (FinTech), Entrepreneurship, and Business Development - Proceedings of The International Conference on Business and Technology ICBT 2021. editor / Bahaaeddin Alareeni ; Allam Hamdan. Springer Science and Business Media Deutschland GmbH, 2022. pp. 969-981 (Lecture Notes in Networks and Systems).

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title = "Investigating the Intention to Use Social Media as Online Business Platform Among Female University Students in Malaysia",

abstract = "This research examined effect of entrepreneurship education, technological adaptability, and self-perceived creativity on attitude towards entrepreneurship; and the effect of attitude towards entrepreneurship and subjective norms on intention to use social media as online business platform among the female university students in Malaysia. This study implemented quantitative approach and collected data from a total of 108 respondents through online survey. Findings of this study revealed that entrepreneurship education and self-perceived creativity have a significant positive influence on female university students{\textquoteright} attitude towards entrepreneurship and intention to use social media as online business platform. Besides, subjective norms are proved to have significant positive impact on female students{\textquoteright} entrepreneurial intention. Attitude towards entrepreneurship significantly mediates entrepreneurship education and self-perceived creativity on female students{\textquoteright} entrepreneurial intention. However, technical adaptability is proved not related to attitude towards entrepreneurship and female students{\textquoteright} entrepreneurial intention. With the aim of increasing female entrepreneurial intention, university can introduce entrepreneurship relevant training, seminar, and course in the campus and emphasize on creative and practical approach such as interaction and experimentation in the real world with real customers{\textquoteright} feedback to train students{\textquoteright} creative mindset.",

keywords = "Attitude toward entrepreneurship, Entrepreneurship, Female students{\textquoteright} entrepreneurial intention, Online business, Social media platform",

author = "Cheah, \{Xiao Ting\} and Chen, \{Li Yoon\} and Mcxin Tee and \{Al Mamun\}, Abdullah and Salamah, \{Anas A.\}",

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Cheah, XT, Chen, LY, Tee, M, Al Mamun, A & Salamah, AA 2022, Investigating the Intention to Use Social Media as Online Business Platform Among Female University Students in Malaysia. in B Alareeni & A Hamdan (eds), Financial Technology (FinTech), Entrepreneurship, and Business Development - Proceedings of The International Conference on Business and Technology ICBT 2021. Lecture Notes in Networks and Systems, vol. 486, Springer Science and Business Media Deutschland GmbH, pp. 969-981, International Conference on Business and Technology, ICBT 2021, Istanbul, Turkey, 6/11/21. https://doi.org/10.1007/978-3-031-08087-6_67

Investigating the Intention to Use Social Media as Online Business Platform Among Female University Students in Malaysia. / Cheah, Xiao Ting; Chen, Li Yoon; Tee, Mcxin et al.
Financial Technology (FinTech), Entrepreneurship, and Business Development - Proceedings of The International Conference on Business and Technology ICBT 2021. ed. / Bahaaeddin Alareeni; Allam Hamdan. Springer Science and Business Media Deutschland GmbH, 2022. p. 969-981 (Lecture Notes in Networks and Systems; Vol. 486).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Investigating the Intention to Use Social Media as Online Business Platform Among Female University Students in Malaysia

AU - Cheah, Xiao Ting

AU - Chen, Li Yoon

AU - Tee, Mcxin

AU - Al Mamun, Abdullah

AU - Salamah, Anas A.

PY - 2022

Y1 - 2022

N2 - This research examined effect of entrepreneurship education, technological adaptability, and self-perceived creativity on attitude towards entrepreneurship; and the effect of attitude towards entrepreneurship and subjective norms on intention to use social media as online business platform among the female university students in Malaysia. This study implemented quantitative approach and collected data from a total of 108 respondents through online survey. Findings of this study revealed that entrepreneurship education and self-perceived creativity have a significant positive influence on female university students’ attitude towards entrepreneurship and intention to use social media as online business platform. Besides, subjective norms are proved to have significant positive impact on female students’ entrepreneurial intention. Attitude towards entrepreneurship significantly mediates entrepreneurship education and self-perceived creativity on female students’ entrepreneurial intention. However, technical adaptability is proved not related to attitude towards entrepreneurship and female students’ entrepreneurial intention. With the aim of increasing female entrepreneurial intention, university can introduce entrepreneurship relevant training, seminar, and course in the campus and emphasize on creative and practical approach such as interaction and experimentation in the real world with real customers’ feedback to train students’ creative mindset.

AB - This research examined effect of entrepreneurship education, technological adaptability, and self-perceived creativity on attitude towards entrepreneurship; and the effect of attitude towards entrepreneurship and subjective norms on intention to use social media as online business platform among the female university students in Malaysia. This study implemented quantitative approach and collected data from a total of 108 respondents through online survey. Findings of this study revealed that entrepreneurship education and self-perceived creativity have a significant positive influence on female university students’ attitude towards entrepreneurship and intention to use social media as online business platform. Besides, subjective norms are proved to have significant positive impact on female students’ entrepreneurial intention. Attitude towards entrepreneurship significantly mediates entrepreneurship education and self-perceived creativity on female students’ entrepreneurial intention. However, technical adaptability is proved not related to attitude towards entrepreneurship and female students’ entrepreneurial intention. With the aim of increasing female entrepreneurial intention, university can introduce entrepreneurship relevant training, seminar, and course in the campus and emphasize on creative and practical approach such as interaction and experimentation in the real world with real customers’ feedback to train students’ creative mindset.

KW - Attitude toward entrepreneurship

KW - Entrepreneurship

KW - Female students’ entrepreneurial intention

KW - Online business

KW - Social media platform

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DO - 10.1007/978-3-031-08087-6_67

M3 - Conference contribution

AN - SCOPUS:85135039207

SN - 9783031080869

T3 - Lecture Notes in Networks and Systems

SP - 969

EP - 981

BT - Financial Technology (FinTech), Entrepreneurship, and Business Development - Proceedings of The International Conference on Business and Technology ICBT 2021

A2 - Alareeni, Bahaaeddin

A2 - Hamdan, Allam

PB - Springer Science and Business Media Deutschland GmbH

T2 - International Conference on Business and Technology, ICBT 2021

Y2 - 6 November 2021 through 7 November 2021

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Cheah XT, Chen LY, Tee M, Al Mamun A, Salamah AA. Investigating the Intention to Use Social Media as Online Business Platform Among Female University Students in Malaysia. In Alareeni B, Hamdan A, editors, Financial Technology (FinTech), Entrepreneurship, and Business Development - Proceedings of The International Conference on Business and Technology ICBT 2021. Springer Science and Business Media Deutschland GmbH. 2022. p. 969-981. (Lecture Notes in Networks and Systems). doi: 10.1007/978-3-031-08087-6_67

Investigating the Intention to Use Social Media as Online Business Platform Among Female University Students in Malaysia

Abstract

Publication series

Conference

Keywords

UN SDGs

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