Information and communications technology and creative industries in Ukraine

The authors explore the options of creative industry interaction with information and communication technologies, which on the one side mean one of the tools in the development of innovative services and goods supply. On the other hand, the creative sphere conducts one of the factors in the development of information and communication technologies. Such interaction features form the existing cross-industry interconnection of creative industries and information and communication technologies. The influence of information and communication technologies on the development of creative industries in Ukraine is characterized here. It is suggested to consider for Ukraine five critical drivers of change influencing creative producers (ubiquitous connectivity, the mobile consumer, the need for new sources of revenue, the shift to platforms, personalization). The state of creative industries in the field of information and communication technologies in Ukraine is analyzed. The survey gives the statistical analysis on absolute and relative values of creative industries in information and communication technologies of Ukraine. The main indicators of the creative industries of Ukraine (Research and Development, audiovisual and related services, computer services, information services) are distinguished, while the largest share of which is held by computer services. The authors have analyzed the import and export components of creative industries in the total sales volume of information and communication technologies. The paper analyses the role of creative industries in information and communication technologies of Ukraine, whose export volume is several times higher than their import; and what is important, the dynamics of their export growth also prevails over the dynamics of their import.