@inproceedings{18ef175208c34c329fadcf46ff5fb0e6,
title = "Impact of Internal Marketing on Organizational Performance: The Moderating Role of Employee Commitment",
abstract = "The study aimed to investigate the impact of internal marketing on organizational performance with the moderating role of employee commitment. The data was collected from 333 employees working in Jordanian organizations. Smart pls three was used to analyze the data. The data was collected using a questionnaire. The dimensions of internal marketing showed a positive and significant impact on organizational performance, including vision, rewards and compensation, development, and Training. Furthermore, the moderating role of employee commitment was found to be positive and significant in the relationship between vision and performance. The study discussed the result in line with the existing literature and provided research implications. The future avenues of the research are also discussed.",
keywords = "Employee commitment, Internal marketing, Jordan, Organizational performance",
author = "Taamneh, \{Mohammad M.\} and Bilal Eneizan and Abdallah Taamneh and Odai Enaizan and Fathi Alshare",
note = "Publisher Copyright: {\textcopyright} The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd 2023.; 13th Global Islamic Marketing Conference, GIMAC 2022 ; Conference date: 18-10-2022 Through 20-10-2022",
year = "2023",
doi = "10.1007/978-981-99-5118-5\_9",
language = "English",
isbn = "9789819951178",
series = "Springer Proceedings in Business and Economics",
publisher = "Springer Nature",
pages = "143--157",
editor = "Veland Ramadani and Baker Alserhan and L{\'e}o-Paul Dana and L{\'e}o-Paul Dana and Jusuf Zeqiri and Hasan Terzi and Mehmet Bayirli",
booktitle = "Research on Islamic Business Concepts - Proceedings of the 13th Global Islamic Marketing Conference",
}