Factors affecting online shopping behavior of consumers understanding factors leading to consumers’ loyalty

The aim of this research is to discover what factors influence consumers with regards to electronic commerce, likewise, to see the connection between e-satisfaction and e-loyalty. As Internet has become a channel were online exchanges have been done, and this made requirement for organizations to see how purchasers see web-based purchasing. First thing done in this study was incorporating applicable and relevant literature, and afterward testing which factors are influencing consumers’ choices to purchase online. Seven speculations were planned regarding consumers past experiences with web-based business and e-commerce. Information gathering was done by the overview, which was sent online to 200 arbitrarily chosen individuals, from which 104 responded. Through the survey, the results of this study brought up the connection between satisfaction with online service and consumers’ aim to buy later, which creates consumer loyalty. In this way, the central matter of the study was accomplished effectively.