TY - GEN
T1 - Economic Vulnerability, Orientations and Performance
T2 - International Conference on Business and Technology, ICBT 2021
AU - Fazal, Syed Ali
AU - Zainol, Noor Raihani
AU - Mustapa, Wan Nurulasiah Wan
AU - Al Mamun, Abdullah
AU - Salameh, Anas A.
AU - Muhammad, Mohd Zulkifli
N1 - Publisher Copyright:
© 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
PY - 2023
Y1 - 2023
N2 - This study examined the impact of economic vulnerability on strategic orientations (i.e. sales orientation, consumer orientation, competitive orientation, emotional orientation and business orientation), and the effect of strategic orientations on the performance of the micro-enterprises in Kelantan Malaysia. This study used a cross-sectional design and collected quantitative data through structured interviews from 450 micro-entrepreneurs in Kelantan, Malaysia. Economic vulnerability has significant negative effects on the dimensions of strategic orientation (i.e. Sales Orientation; Consumer Orientation; Competitive Orientation; Emotional Orientation, Business Orientation). Moreover, both competitive and business orientation showed significant positive effects on micro-enterprise performance. This is the first known study to test the relationship between economic vulnerability and strategic orientations. This study is further unique because of its focus on micro-entrepreneurs of emerging economies, a context missed by most previous studies. Apart from extending current literature, this paper could have significant policy and practical implications.
AB - This study examined the impact of economic vulnerability on strategic orientations (i.e. sales orientation, consumer orientation, competitive orientation, emotional orientation and business orientation), and the effect of strategic orientations on the performance of the micro-enterprises in Kelantan Malaysia. This study used a cross-sectional design and collected quantitative data through structured interviews from 450 micro-entrepreneurs in Kelantan, Malaysia. Economic vulnerability has significant negative effects on the dimensions of strategic orientation (i.e. Sales Orientation; Consumer Orientation; Competitive Orientation; Emotional Orientation, Business Orientation). Moreover, both competitive and business orientation showed significant positive effects on micro-enterprise performance. This is the first known study to test the relationship between economic vulnerability and strategic orientations. This study is further unique because of its focus on micro-entrepreneurs of emerging economies, a context missed by most previous studies. Apart from extending current literature, this paper could have significant policy and practical implications.
KW - Economic vulnerability
KW - Micro-enterprise
KW - Orientations
KW - Performance
UR - https://www.scopus.com/pages/publications/85135031391
U2 - 10.1007/978-3-031-08090-6_28
DO - 10.1007/978-3-031-08090-6_28
M3 - Conference contribution
AN - SCOPUS:85135031391
SN - 9783031080890
T3 - Lecture Notes in Networks and Systems
SP - 445
EP - 462
BT - Innovation of Businesses, and Digitalization during Covid-19 Pandemic - Proceedings of The International Conference on Business and Technology, ICBT 2021
A2 - Alareeni, Bahaaeddin
A2 - Hamdan, Allam
PB - Springer Science and Business Media Deutschland GmbH
Y2 - 6 November 2021 through 7 November 2021
ER -