Customer retention through service quality and satisfaction: using hybrid SEM-neural network analysis approach

  • Anas A. Salamah
  • , Shahizan Hassan
  • , Ali Aljaafreh
  • , Walaa A. Zabadi
  • , Mohammad Ali AlQudah
  • , Naeem Hayat
  • , Abdullah Al Mamun
  • , Thavamaran Kanesan

Research output: Contribution to journal › Article › peer-review

44 Scopus citations

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Computer Science

Economics, Econometrics and Finance