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Customer retention through service quality and satisfaction: using hybrid SEM-neural network analysis approach
Anas A. Salamah, Shahizan Hassan, Ali Aljaafreh, Walaa A. Zabadi, Mohammad Ali AlQudah, Naeem Hayat, Abdullah Al Mamun, Thavamaran Kanesan
Research output: Contribution to journal › Article › peer-review
40
Scopus
citations