TY - GEN
T1 - Crowdsourcing in Digital Marketing
AU - Al-Nafisa, Afnan S.
AU - Alnafessah, Ahmad
N1 - Publisher Copyright:
© 2021 ACM.
PY - 2021/11/29
Y1 - 2021/11/29
N2 - considerable improvement of information communication technologies and computing means that have been effectively utilized among users enable them to participate in different business activities. Companies can exploit the crowdsourcing concept to accomplish their goals and objectives of the digital marketing strategic plan by engaging the users in various marketing activities to increase the marketing campaign's success rate. Thus, the purpose of this paper is to survey relevant research papers related to the crowdsourcing concept and digital marketing process and crowdsourcing utilization and deployment in the company's marketing activities. From digital marketing, perspective crowdsourcing might be utilized in various activities such as product development, advertising and promotion, market research, communication, generating innovative ideas and, others.
AB - considerable improvement of information communication technologies and computing means that have been effectively utilized among users enable them to participate in different business activities. Companies can exploit the crowdsourcing concept to accomplish their goals and objectives of the digital marketing strategic plan by engaging the users in various marketing activities to increase the marketing campaign's success rate. Thus, the purpose of this paper is to survey relevant research papers related to the crowdsourcing concept and digital marketing process and crowdsourcing utilization and deployment in the company's marketing activities. From digital marketing, perspective crowdsourcing might be utilized in various activities such as product development, advertising and promotion, market research, communication, generating innovative ideas and, others.
KW - crowdsourcing
KW - Information system
KW - text tagging
UR - https://www.scopus.com/pages/publications/85122633094
U2 - 10.1145/3487664.3487753
DO - 10.1145/3487664.3487753
M3 - Conference contribution
AN - SCOPUS:85122633094
T3 - ACM International Conference Proceeding Series
SP - 640
EP - 644
BT - 23rd International Conference on Information Integration and Web Intelligence, iiWAS 2021 - Proceedings
A2 - Pardede, Eric
A2 - Santiago, Maria-Indrawan
A2 - Haghighi, Pari Delir
A2 - Steinbauer, Matthias
A2 - Khalil, Ismail
A2 - Kotsis, Gabriele
PB - Association for Computing Machinery
T2 - 23rd International Conference on Information Integration and Web Intelligence, iiWAS 2021
Y2 - 29 November 2021 through 1 December 2021
ER -