Can orientation towards finance and perceived financial literacy lead to intention towards investment? An examination using structural equation modeling

Investor behavior is an intriguing affair and has been investigated by many social scientists and scholars. The disciple is still fecund and has scope for further empirical examination. The study aimed to examine the relationship that Orientation toward finance (ORTOFIN) and perceived financial literacy have with Intention toward investment. The study engaged in quantitative research design. Data was collected randomly online from 210 gainfully employed samples in Saudi Arabia. Structural Equation Modelling was used to analyze the data. Results indicated a significant positive relationship between ORTOFIN, perceived financial literacy, and Intention toward investment. The study discusses the findings and presents the limitations. The scope for further research is also presented. It is expected that the present study will act as a trigger for further research in this fascinating area.