Projects per year
Personal profile
Research Interests
Marketing
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Phd التسويق-جامعة هال
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Dive into the research topics where Ahmed Suhail Ajina is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 2 Finished
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2017/02/8011: Marketability Dimensions of Prince Sattam Bin Abdulaziz University Graduate. An Empirical Study in the Saudi Market.
Suhail Ajina, A. (PI)
16/03/17 → 16/03/18
Project: Research
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2016/01/5721: The Perceived Value of Social Media Marketing: An Empirical Study of The Online Word of Mouth in The Saudi Arabian Context
Suhail Ajina, A. (PI)
11/02/16 → 11/02/17
Project: Research
Research output
- 15 Article
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Decoding ethnic food selection at religious tourism sites: exploring selfcongruity and the influence of social media celebrities’ intimate selfdisclosure
Ajina, A. S., 22 May 2025, In: Journal of Islamic Marketing. 16, 6, p. 1593-1622 30 p.Research output: Contribution to journal › Article › peer-review
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Exploring the tripartite model of brand hate: antecedents and consequences in the context of shopping malls
Ajina, A. S., Ali, S., Javed, H. M. U., Khalid, N., Zamil, A. M. A. & Khan, K., 2025, In: Cogent Business and Management. 12, 1, 2467846.Research output: Contribution to journal › Article › peer-review
Open Access2 Scopus citations -
Fake or Fact News? Investigating Users’ Online Fake News Sharing Behavior: The Moderating Role of Social Networking Sites (SNS) Dependency
Ajina, A. S., Javed, H. M. U., Ali, S. & Zamil, A. M. A., 2024, In: International Journal of Human-Computer Interaction. 40, 14, p. 3607-3621 15 p.Research output: Contribution to journal › Article › peer-review
12 Scopus citations -
Understanding green IT adoption: TAM and dual-lens of innovation resistance
Ajina, A. S., Islam, D. M. Z., Zamil, A. M. A. & Khan, K., 2024, In: Cogent Business and Management. 11, 1, 2403646.Research output: Contribution to journal › Article › peer-review
Open Access6 Scopus citations -
Unleashing the potential of social media celebrities to promote food waste reduction in educational institutions: developing an extended model based on the value-belief-norm theory
Ajina, A. S., Ali, S., Zamil, A. M. A., Khalid, N. & Bait Ali Sulaiman, M. A., 17 Jun 2024, In: British Food Journal. 126, 7, p. 2787-2808 22 p.Research output: Contribution to journal › Article › peer-review
14 Scopus citations